Here are some of the tools we work with to inspire and guide decision making. 

Free to download and use with your team. Through years of experience working with management teams, we've learned a lot about what works and what doesn't. Need a facilitator? Reach out.


1 Competitive Advantage

A tool to reveal what matters to your customers, and your USP.


2 Brand Archetype

Explore which role, personality, and reputation your brand should create?


3 Customer Journey

Map your customers' experience to reveal opportunities to build competitive advantage.

4 Brand Ladder

A tool to help write a positioning statement and value propositions.


If your team is struggling to make progress, consider an outside facilitator to help guide you in the right direction. The right expert can introduce your team to new ways of working, uncover roadblocks, and bring the customer perspective to the discussion.

Experienced outsiders can share experience from similar types of work and companies to move you forward.

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Consultancy & Solutions for:

Positioning & Propositions

Digital Lead Generation


Copyright 1997-2020 OneFuture. OneFuture is a trading name of Tan bv., Noordeloos, The Netherlands.