Kyle Talbot

No more vanilla rubbish. Are you communicating vividly how your product or service is solving a customer problem? This workshop is for teams preparing to go to market. Together we make an inventory of your possible sales arguments, align them to customer needs, and identify your most compelling value proposition. ​ Deliverables: Vivid Value Proposition statement Input for: Marketing, Sales, and Communications plans Time: 1/2 day workshop + report out Book a 15 minute introduction call.

For leadership teams rethinking the business vision. What is the future scenario you are working towards together, your North Star? Challenge and inspire your ambition, and define a clear vision for all stakeholders. ​ Deliverables: Vision articulated as a statement. Input for: Business strategy Time: 1/2 day workshop + report out Book a 15 minute introduction call.

Rethink what you stand for in the market. What is the big opportunity in your market, and what is the potential of your brand? Bring your team together to challenge your marketing thinking, and inspire more powerful ideas for your brand. ​ Who is it for? Companies with new leadership Businesses in transformation Organisations growing fast or diversifying Teams preparing to launch strategic products Marketing leaders pre agency selection/execution Deliverables: Team vision, mission & values Customer Value Proposition Barriers to Success High Level Implementation Plan Input for Business strategy, Marketing strategy, Activation Plan Time: Onboarding + 1/2 day workshop + report out Book a 15 minute introduction call.

You're about to have multiple brands in the market? Do you need them all? A workshop for leadership teams to select the right brand strategy pre and post merger, and put a smooth communications plan in in place. ​ Deliverables: Brand strategy + Communications Framework Input for: M&A team, leadership team Time: Onboarding + 1/2 day workshop + report out Book a 15 minute introduction call.

Are you about to launch a new product, service, or business? What is a great brand name? Do you have your own ideas? Bring your team together for a creative brainstorm to explore ideas, and discover quality, viable names ready to validate. ​ Deliverables: New Brand Names shortlist + reasoning Input for: Marketing & Communications plans Time: Onboarding + 1/2 day workshop + report out Book a 15 minute introduction call.

If you're not different, you risk being ignored. Bring your go to market team together for 3 hours to identify your point of differentiation. What do you offer that customers truly value? This team workshop will challenge the standard sales arguments, and separates you from the competition. ​ Deliverables: Point of Differentiation + messaging hierarchy Input for: Marketing & Sales plans Time: 1/2 day workshop + report out Book a 15 minute introduction call.

For commercial and marketing leaders whose message to the market needs refreshing. A workshop to challenge your existing team thinking, and inspire a new brand story with impact. ​ Deliverables: Brand story Input for: Marketing & Communications plans Time: 1/2 day workshop + report out Book a 15 min introduction call.

For leadership and communications teams who need to articulate their mission in a meaningful way. Bringing your team together to share perspectives, challenge and inspire your ambition, and reach consensus. ​ Deliverables: Mission statement. Input for: Business strategy Time: 1/2 day workshop + report out Book a 15 minute introduction call.

For b2b communications teams searching for new ways to engage their future customer. We analyse the customer experience pre, during and after sales to identify communications opportunities. Deliverables: Customer Journey Map & Communication Opportunities Input for: Marketing & Communications plans Time: 1/2 day workshop + report out Book a 15 minute introduction call.

Are your sales teams armed with a powerful sales deck? Are they all telling the same story? Create a pitch for your proposition that gets customers wanting to know more. Bring your commercial, product or marketing team together to challenge the standard sales slides and create a simpler, high impact story. Deliverables: New Proposition Sales Deck Input for: Sales and Communications activation Time: 1/2 day workshop + report out Book a 15 minute introduction call.